partners

Although the partnership can play a direct advertising role in relation to products, the association of the company’s name with the National Festival Smetana Litomyšl presents prestige, social responsibility and, last but not least, it also signals financial health and prosperity.

Festival partners order advertising services from the organiser, but they can also donate to the festival. For the provision of the public presentation, the agreed amount will be paid, respectively. provide non-monetary consideration, the value of which shall be set off. Advertising costs are fully deductible for income tax purposes. The donated funds are a donation for cultural purposes within the meaning of §20 para. 8 of Act no. 586/1992 Coll. on income taxes, they can be deducted from the tax base up to 10% of the tax base.

The partner has the right to use the association with the festival in its own promotional activities. The festival organizer presents the partner’s brand in an advertising campaign, conducted in several waves. The frequency and significance of the placement of logos is determined by the level of partnership according to the level of fulfillment. Direct marketing promotion of products is then made possible during the festival in the form of product exhibitions, competitions, the organisation of its “Day” in the Festival Gardens, etc. These activities are paid separately.

Part of the promotional benefits include free tickets to festival programmes in an agreed quantity and the possibility of preferential purchase of tickets for use by our own important guests – business partners, suppliers, clients, as well as employees. They can be complemented by invitations to the VIP centre and the banquet, but the partner can also organise its own social gathering in attractive festival venues.