partners

Even though partnership can mean a direct advertising role regarding products, linking your company’s name to the national festival of Smetana’s Litomyšl tends to assert prestige and social responsibility – last but not least, it also signals financial health and prosperity.

Festival partners place their order for advertising services with the organizers; however, the festival can also provide these free of charge. Public representation is paid using a previously established amount or non-financial compensation whose value is used as credit. Regarding income tax, the advertisement costs are recognized in their full amount. Donated resources are a gift for cultural purposes in the sense of Article 20(8) of Directive No. 586/1992, Coll. on income tax, and it’s possible to deduct up to 10% of the amount of the tax base.

Partners have the right to use their relationship to the festival in their own advertising activities. The festival organizers present the partner’s brand in an advertising campaign that’s released in multiple phases. The amount and prominence of the logo’s location is determined by the degree of partnership according to the amount of payment given. Direct marketing of products is made possible later, during the course of the festival, by product exhibitions, sponsored contests, special days at the Festival Gardens organized by the company, etc. These activities are paid for separately.

Payment for advertising also includes a set amount of free tickets to the festival’s performances and the option to give priority ticket purchase advantages to their own important guests – business partners, suppliers, clients, or even employees. Invitations to the VIP Center and to receptions can also be added; however, the partner can also organize their own social gathering in the festival’s attractive spaces.